Blogging trend of today
Every business should be profitable and today, in the era of fierce competition, to achieve good business results and get the desired profit is becoming increasingly difficult. And people are beginning to realize that business should not be faceless. It should have a human face, and not be a cold and prudent enterprise, which is aimed only at making a profit. But how to give your business this very human face? For this, there is now such an Internet tool as a personal blog. It is no secret that blogs are run by all currently successful people, companies and communities.
What is a blog?
In fact, this is your live Internet diary. With it, you communicate with your target audience, with people who are interested in what you are interested in, and they are interested in you. Since you are maintaining your personal blog, then most likely you are a true master of your craft, a specialist who can teach his readers the secrets of his work, give suggestions, and help.
A site that aims to provide some kind of information and is often faceless. A man, soul, creativity are invisible behind it. And the Blog is a living resource, which is always filled, from its pages as if the author himself looks, so pleasant, welcoming and friendly. And the blog advertises not your business like a site, but you personally! You as a person, as a master of your craft, specialist and professional. The basic and most important principle of the blog is a live COMMUNICATION! Therefore, the main page of a blog, as a rule, always consists of copyright articles and posts (podcasts), to which each reader can leave comments. It is on a blog that readers and clients can consult with the author, express their gratitude and ask questions of interest to them.
Role of a person as a blogger on the Web
The blog positions you as a person who is interested and important to the opinions of other people, their readers. It is the Blog that allows you to talk with readers and gain their respect and trust in you. It is on the pages of the blog that you talk about your life, its interesting moments, your business, about your life experiences, curiosities, give people useful and necessary information and most importantly – advertise your brand, your name. Today, many stars, entrepreneurs, politicians, etc. keep their personal blogs, where they communicate with their readers, customers, viewers, answer their questions.
Which platform to choose fro keeping a blog
Blogs on the simple and convenient WordPress engine are now especially popular. It allows even an inexperienced user who does not understand the planning and creation of sites, step by step, following the video tutorials, to create his own full-fledged blog.
If you are thinking about increasing profits from the business and forming your own brand or just have great authority as a specialist, then it’s time to create your own personal blog. Go for it!