Basics on optimization
Those who decided to be promoting a Web resource for the first time believe that the information on how to do this will be available publicly, you just need to make an effort to explore it. In fact, it turns out that those manuals on optimization that exist today contain basic knowledge, and the key secrets remain locked down pretty tight. However, there is no surprise in all this, if all the secrets could be reached out with little effort, then we would have to compete on equal terms. And now, those who were the first to unravel the changes in the operation of search engines and were able to quickly adapt to them are in a position of advantage. In this case, website promotion is many times faster than when you strictly follow the instructions, and you do not pay any attention to your own guesses, or, if you like, intuition. Because it is due to the practical experience of the optimizer that sometimes very original ways of promoting a Web resource online are born.
Each company offering optimization services, trying to keep a dozen or two full-time employees, who just carry out the promotion of various kinds of web projects. Either experienced specialists or people starting to do this business from scratch are invited to work. The second option is often more acceptable, since it allows you to protect yourself from media leak. Numerous studies have shown that those who have just become an optimizer are much less likely to change jobs, preferring to hold on to it. Those who already have something to compare with do not feel any obligations for themselves, they work more for the sake of money and are ready to go where is paid more. Although, in general, all of the above should not be taken as axiomatic because there are many other nuances in such a business as website promotion. As for the secrets, they are born in the head of the optimizer in the course of work, and then are used at any opportunity. Only a situation happens when a specialist may think that the methodology developed by him to improve positions is universal, but in fact this has long been reached out by him, and he only repeated the conclusions made by someone.
To learn the tricks of optimization, you must first have an analytical mind and be able to notice deep meaning in some seemingly insignificant things. Professional experience does not come right away and cannot manage without mistakes along the way. But even not entirely successful website promotion can contain useful knowledge. Any information must be carefully analyzed, then it will be possible to develop your own behavioral strategy in the SEO environment.