In any science, practice is combined with theory, and SEO is no exception. Experts gradually systematize the practical experience, thanks to which the books on promotion and website SEO are born. Conventionally, they can be divided into two categories:
- Manuals for dummies, which refers to basics. Books written by practitioners for practitioners help to comprehend the substance of the issue and successfully put learning into practice, starting a career of a social worker or increasing your website availability;
- Literature for specialists. The books classified as Internet promotion of sites consider special characteristics of this issue. Such manuscripts are primarily for analysts and theorists, narrowly oriented specialists concerning SEO.
SEO-promotion of sites literature is printed on paper and at the same time distributed digitally or exist only in digital format. The advantage of e-books is the speed of their appearance online and the availability of a wide range of users – it helps the theory to keep step practice. Fresh books publish relevant pieces of advice for first-timers and adepts, and the electronic format makes it to where you update content as new developments in the matter of SEO. A vivid example is the Internet Agency Ingate, which regularly replenishes its library of electronic brochures, some of which are devoted to issues of search engine promotion sites.
The following selection of popular and useful issues on website optimization and promotion will help newbies to comprehend the theory, to learn how to apply knowledge in practice. Professionals will find in electronic publications meaningful data for their work, since in optimization area there are countless small details seriously affecting outcome.
The Art of SEO by Stephan Spencer, Eric Enge, Jessie Stricchiola, Rand Fishkin
It is all about website promotion online summarizes international experience, but it is going to be useful let alone interesting both for newcomers when it comes to SEO and professionals. This is a detailed SEO guide, which provides information about the principles of the search engines, the key aspects for SEO site marketing, including the development of an Internet resource, the selection of content words, the formation of verbiage, the stages of optimization and its effectiveness analysis.
The authors cover issues related to the prospects for the development of SEO and the creation of a team of professionals able to solve any questions on promotion. In addition, attention is paid to marketing techniques, analysis of consumer behavior.
Despite the fact that a lot of time has passed since the book was published, it remains relevant due to it to allow the novice to perceive the primary issues thoroughly. Among the target audience are specialists in the promotion of online resources.
Google Analytics by Brian Clifton
Brian Clifton is the Europe`s first leader of Google Web Analytics and is a guest lecturer at University College London and at the Stockholm School of Economics.
It is a tutorial on Google Analytics. The book`s third edition takes into account variations and upgrades of the plugin. It is about mechanisms of tracking site visitors in real time.
SEO 2018 Learn Search Engine Optimization with Smart Internet Marketing Strategy: Learn SEO with smart internet marketing strategies by Adam Clarke
The author of the book is a marketing and SEO specialist and entrepreneur who founded her own company from scratch. She is a qualified Google Analytics and Google AdWords specialist with the Google Partners program.
The edition is consecrated of art of competent link building with the aim of getting much traffic. In addition, here are the principles of the web crawlers; you obtain the skills of using online networks, web analytics and SEO tools of browsers.
SEO Fitness Workbook: 2018 Edition: The Seven Steps to Search Engine Optimization Success on Google by Jason McDonald
Jason McDonald is a professor of University in Stanford and internationally recognized SEO expert.
The publication is about tools a website should have to be SEO-friendly. It discloses matters of cross-references, mentions in blogs and online networks, and the use of the tool of Google Analytics.
SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs by John Jantsch, Phil Singleton
John Jantsch is a marketing adviser, the Duct Tape Marketing System founder and the Duct Tape Marketing Consulting Network – systems that train and license marketing professionals worldwide. Phil Singleton is an SEO specialist, blogger, and article writer.
The issue is about building a SEO strategy from scratch depending on the tasks: in managing social networking channels, what online reputation is, how to cope with bad feedbacks on the web, how to establish links correctly, and search words and create a semantic kernel, monetize online project using contextual advertising.
SEO Like I’m 5: The Ultimate Beginner’s Guide to Search Engine Optimization by Matthew Capala
Matthew is an enterpriser and the Alphametic SEO agency founder. The concepts and insights he presented were presented in Mashable, the Chicago Tribune, Problogger, Huffington Post and Inc. Capala is the speaker of multinational seminars on site optimisation.
It is a manual on search engine optimization, written in plain language. You are going to find out when is better to start optimizing, how to build the semantic kernel of the website, what search words to pick and what it depends on, how to monetize the web-resource and raise your CTR.
Search Engine Optimization (SEO) Secrets by Danny Daver, Erik Daffon
Danny Daver is a businessperson and seo specialist who wrote Search Engine Optimization Secrets, a bestseller.
The publication is referred to large-scale work, systematizing the current knowledge about search optimization. It shows the primary questions of SEO: what users are looking for online, working algorithms of search engines, how to audit a site and identify its weak spots (represented by examples of an information resource and an online commerce website), how to use SEO tools quickly and effectively to solve a problem.