There are stories told about the effectiveness of SEO optimization. For small companies, it replaces almost all marketing, for huge corporations it is a solid expense item. However, to attract customers effectively and the conversion of users into buyers, this is not enough. We stand in full solidarity with professional in the area of SEO Brian Dean from Backlinko, who claims that the next time users simply will not return to such a website. That is what Brian thinks about the importance of content.
1. Do not be afraid to spend money on content
Cheap (and therefore low-quality) content is just one of the options, but not an option. You can buy cheap articles, but they are unlikely to improve the rating of your website. Increasing the cost of content – a good infographic, electronic publication or other pillar content, will allow you to get some premium links and increase your search engine rankings. You will only monetize traffic.
2. Content quality is a key success factor if you drive traffic through e-mail marketing
Either the content that you use for e-mail newsletters will attract your leads, or you will simply spend a lot of time and send out several hundred emails that no one will read.
3. Become an author
If you want to attract additional traffic and earn expert status, start your own blog on authoritative websites in your area and author columns in publications.
4. Use a scalpel, not an ax
Content is easily spoiled with words, especially if you try to optimize it only in terms of search queries. It is better to slowly but surely adapt content to the most frequently requested keywords. Enter a few of your keywords in the Google search bar, scroll down the list and look at the column “Together with…. Most often are looking for”, add a few words from this list to your article. Remember, you write for people, not search engines.
5. Bulk content improves the website’s position in the list of search results – confirmed by research
If you want to compete for a competitive keyword, make sure that there is fine content on the website page, with a volume of at least 1,500 words.
6. The importance of long queries is overrated
You should not try to optimize content for requests of 50-100 words. Firstly, it will worsen the quality of the text itself, and secondly, you can run into a Google Panda fine.
7. Keywords in search = new topics for content
Popular keywords are an indicator of current user interests. For example, you found out that 20 thousand people searched for a high-quality infographic on agriculture last month; here you have the actual topic for publication.
8. Do not click “publish” if you are not going to even surprise
Try to create as much useful content as possible that helps to solve a specific task. According to statistics, about 3-3.5 million blog posts are written per day. Do you really think that someone needs another mediocre text, even if it was written by you personally? Nobody languishes in anticipation, give yourself time to gather your thoughts and publish something worthwhile.
9. The “spear” method is ineffective
Online enough information. Do a little research and find out what your potential customers are interested in now. Otherwise, many hours of work on the article may be a gift.
10. Write as much as you can
You can write a good article once a week – great. You can write 2 – even better, but do not force yourself to write a lot if you do not want to. The search engine and users do not care how often you publish content, as long as it is of high quality.
11. Promote content
It is not enough just to publish articles or infographics. For content to bring new users, it needs to be promoted through any available channels: e-mails, social networks, columns or websites of popular bloggers, opinion leaders in your industry, etc.
12. Use visual content
The perfect option for good content is material that people can quickly learn without going into the details of what is written. Few people today bother to read each line, no matter how interesting your post may be. Quality infographics or videos tend to attract more attention than an article.
And you know what, stay away from the debate about what is more important – content marketing or SEO optimization. This is an absolutely pointless argument. Instead, concentrate on getting the most out of using these two tools, and leave empty conversations to those who have time for them.