The concept of Google Sandbox is relatively new (appeared in 2004), but it is already known to every optimizer who is faced with the task of promoting a website in the Google index (although there is a small group of webmasters who have this point of view that there really is no sandbox at all. We do not belong to them. The theme of the sandbox is relevant for the reason that Google is the undisputed leader among search engines. The ratio of visitors who come to the website through organic optimization differs from website to website, but in general the statistics are as follows: the ratio of visitors is MSN vs Yahoo!: 1 vs 5-8; Yahoo! visitor ratio vs Google: 1 vs 15-20. It speaks for itself.
The Google Sandbox is the result of filters that do not allow new websites (mainly commercial .com, .net etc.), and in some cases even “old” ones, to under no circumstances occupy a high position by key expressions. Google has never officially confirmed, but never denied, the existence of such barriers. Obviously, in this way Google is trying to deal with a huge amount of search spam and improve the quality of the results, since a huge number of basic users complain about the search results that search engines provide.
So which websites tend to end up in the sandbox?
1. As already mentioned, in the first place, commercial ones with .com, .net, etc. domains;
2. Websites/domain names registered after 2003.
Whole domains are blocked, not just separate pages.
How long are websites exiled?
Since there is no official information on Google about such a thing as a sandbox, most of the answers are based on guesses and personal experience. There were cases when the website was “released” in 3-5 months, recently they are talking more and more about the period of 6-12 months. It probably depends on the type of a website, its theme, the competitive environment, the efforts made to optimize it and other factors that Google takes into account (we will consider some of them).
If we talk about the criteria that Google uses for its sandbox, then there are much more guesses and assumptions than in the case of the deadline. The most popular and reasonable of them:
* aggressive optimization. Google blacklisted websites with an active and unnaturally growing number of inbound links that contain the same anchor text. Aggressive optimization of website pages, title, meta tags and other well-known methods of page optimization. There were cases when websites with a long history fell into the “sandbox”. The reason was called aggressive optimization.
* Manual viewing and analysis of new websites by Google employees. An unlikely theory, if you recall the fact that Google has always sought to automate the maximum of its services.
* Domain and website age. If a domain has recently been purchased, and the website has just appeared on the network, then it falls into the sandbox.
* age of incoming links. Google pays attention to links to the website. When they reach a certain age, the website is “thrown out” of the “sandbox”.
How to avoid getting into the Google Sandbox?
As an option, the purchase of a long-running website. For new websites to date, such a tool is not known.
But recommendations on what to do while the website is in the sandbox are, and quite reasonable. Always remember that there is a sandbox and start new projects at the earliest stage, that is, if you plan to start working on a project in 2-3 months, the idea has matured, you just need time, it is better to take the first steps right now, they do not require much effort. Buy a domain, add one or two pages of material on future topics and a couple of inbound links from good resources. During the “incubation period” it is recommended to work on the website in standard mode. Add new materials and constantly update it, work on incoming links. In addition, there are other ways to attract visitors to Yahoo! and MSN, which so far have less rigid filters (but, according to some information, they work on them), advertising (contextual, banner) and other ways.
There is another interesting option. Its essence is as follows. You started a new project, the website fell into the sandbox. To attract visitors to it, you use your other websites that no longer suffer from the sandbox effect. On such websites you create a bridge page (where you post information and links to a new website), which serves as a link to attract visitors. When the sandbox effect is behind, you remove this page from the website.
Apparently, Google is pleased with the results of the sandbox and is not going to cancel it. Therefore, it remains only to remember about it, monitor its evolution and take it into account when working on projects: your own or client ones.