No matter what opportunities the Internet presents in terms of searching, receiving and processing information, as well as communicating a huge number of people among themselves, it still remains just a virtual environment. It is very important to consider this feature when creating sites. Since in the modern Internet environment there has been a steady trend in the development of the communicative aspect of web resources, then those specialists who are involved in the development and creation of sites seek knowledge of the basics of such a direction in communication psychology as neurolinguistic programming.
Connection between psychology and online projects
In principle, sites are initially created for people, so knowledge of psychology will only help in the work on projects. Since the creation of sites is the creation of a certain environment, which should not only attract the attention of the user, but also be convenient for use, professional developers simply cannot do without the basics of psychology. First of all, this refers to the field of web design.
Let us look at the example
As an example of the use of this technology in design, you can consider animated logos. The trick itself is that when a person visits a site, the eye will react physiologically to the movement purely physiologically. Accordingly, the likelihood of remembering the logo increases significantly. Advertising banners are made on the same basis.
The site’s traffic depends on how friendly the resource interface will be. If a user in search of certain information wandered into a resource, then the task of web developers is to detain him, to attract his attention. How to do it? At the first stage, this is possible only with the help of visual methods. Therefore, for such an area as the creation of sites, it is very important to know the behavioral characteristics of a person, which, in principle, forms the basis of neuro-linguistic psychology. Knowing how a certain shade and visual image acts on a person’s consciousness and subconscious, you can manipulate his behavior, prompting you to perform the necessary actions on the site.
The role of functional elements
A huge role in the design of the site is played by its functional elements. More precisely, the very arrangement of the elements is of great importance. From this we can conclude that the creation of sites on a professional basis involves the free possession of skills from many areas, and not only technical ones. It is necessary to consider many features of human perception of visual information, which forms the basis of modern sites. Of course, you should not limit yourself to any canons when creating an original and stylish design for the site. However, giving free rein to creative imagination, the web developer still adheres to certain rules in order to make his product as convenient as possible for perception.