Texts in the struggle for search results are neither the last nor the least. If people read them, behavioral factors are improved. If people comment the factor of social activity works and if the search bot rate them as thematic and useful, then in general you can expect successful success!
Save this material in bookmarks to write better in 2019 than in 2018. You will drop in and remember our six useful text rules.
Rule #1 Be familiar with what you write about
Suppose that you are releasing innovative synchrophasotrons, growing a new breed of omnivorous dairy cattle for export, or installing washing machines. You do it conscientiously and know your industry well. How to show your expertise through SEO copywriting? Write about what you are doing. Write in detail, with examples. Let it be instructions, tutorials, videos on YouTube, reviews. Try not to go beyond the scope of the subject and pour a lot of water on the text. You are an expert!
Let there be many terminology and industry particularities – it does not matter, it is even better. Fully disclose the subject, back to front, and you will understand. In case they do not, they will ask again. Especially if you offer to clarify and help. For example, in the profile forum where you can answer questions and consult as for links that search engines value in 2019.
Rule #2 Put some visual content
Good text is good. Good text with a picture on the topic is twice good. It is advisable to dilute every two paragraphs with an illustration. This can be a graph, photo, chart, gif. Anything to break a long canvas of text. Do not forget about the attributes to the illustrations. In alt – keywords, in title – a diluted key phrase.
Rule #3 Take a seat of your reader and tell what you see
A person who entered the site of the tube-rolling plant does not need anything rewritten for the 50th time from the history of the world`s tube-rolling industry. He needs specifics, technical data, the specifics of transportation and storage; there may be information on customs clearance, tips on super-compact packaging, and the percentage of defects. Look at the question not from the point of view of the writer, but from the position of the one to whom this product is chosen, carried, stored, and exploited.
If you do not have a text on a complex topic and your own vision of the issue, find out what position the industry experts hold. As a rule, experts share their opinions willingly and gratuitously. Do not forget to indicate who advised you and gave comments – it will not take you much, and specialists sometimes need a good hit.
Rule #4 Everything is about details
Since 2013, Google has been able to evaluate the information content and meaningfulness of the text. We do not know how it does it, but he does it. Search engines see whether the text is structured, whether there are signs and lists, whether the material answers user questions. In 2019, by the way, SEO texts are already waiting for adaptation not only for mobile, but also for voice search.
Everything is more complicated here: voice requests consist of 5-6 words and begin with a question. Therefore, your text should give a concise answer to the question asked. Answering a specific question will be easier and easier to write.
Recommendations for useful text:
- Google loves long texts. A good volume is 2-3 thousand words. Notice, not characters with or without spaces, but words. At the same time, you should not fill the volume solely due to the “water”. Search engines have long learned how to calculate the percentage of water content in a text.
- Do not forget about the call to action. Even if you write an informational text, stir the reader. Encourage him to bookmark the article, share with friends, show colleagues or boss. This is how we are at the very beginning of the publication.
- Specify sources. It is not a shame and shameful to use someone’s information for the skeleton of the text. Scientific papers, by the way, are written that way. Refer to experts, industry reviews, and reputable publications.
Rule #5 Become friends with social networks and instant messengers
Even the top managers of steep industrial companies and state corporations read reviewers, watch videos, share funny gifs. This means that each of your material should “go” to Facebook, Instagram or Telegram with an enticing description and a pretty picture and what if someone decides to share your case on building a mega-successful distribution network in Telegram, and a cropped photo and a clumsy announcement is posted in the channel.
Rule #6 SEO texts for people
You already know that rewriting keywords in SEO texts is not very classy. However, neat optimization, relevance and usefulness is not all. In 2019, in copywriting, a new trend is a “humane” approach to content, without hard sales and aggressive “buy-buy-now-right now” pressure.
Modern copywriting is not so much about sales and promotion, as about building personal relationships with the brand, the tactics of lively conversation, storytelling and gentle warming up funnels. Standard selling articles will not go anywhere – they have had and will have their own audience, but the power of information flows dramatically reduced their effectiveness. Texts should be lively and personal, with the author’s highlight and style, behind which you can see a human face. Because the more intellectual technologies and advanced gadgets in our lives, the more you want naturalness, simplicity and ease.
We do not entertain a hope that 5 minutes of reading this article turned your worldview upside down, but we are sure that the piece will be useful in the everyday practice of working with texts. Try it, it works.