One of the negative consequences of non-unique content on the site is the loss in search rankings. Moreover, after being indexed by search engines, pages with smooth content may appear in the search results at better positions, and the original is pessimized. This, not to mention the issue of prestige and reputation, makes the protection of content from copying one of the pressing problems of many webmasters. Fortunately, there are ways to combat plagiarism, and they differ depending on what kind of content you want to protect. In this article, we will tell you about ten ways to protect the site from being copied, and they relate to different types of content.
The following methods are suitable for pages whose text is often copied manually.
Text protection on the main page or on the pages of sections
Using the script to ban copying
You have probably met websites online where you can neither select text nor right-click. This is done so that the text content is not copied, and implemented by inserting a special script in the page code. The method is quite simple and easy to get around. If someone needs to copy the text, he will still be able to extract it by looking at the source code through the browser menu, or by turning off scripts in the settings. However, this can be enough to combat the “beginner” plagiarists. True, such a phenomenon on the page may cause irritation to some visitors, especially if they want to click the right mouse button to click on the link.
Disable selection of text in CSS-styles
This method is similar to the previous one. It lies in the fact that in CSS styles you can introduce a new style (for example, the noselect class). External features of the work style will be the same as the script from the first paragraph: the text cannot be selected. However, the source code will still be available for viewing.
<style type = “text / css”>
/ * Disable selection feature in DIV tag * /
Using the company name in the text
You can add personality to your texts by using the names of your company or site there. If someone “steals” content, then in order to adjust it to his own needs, he will inevitably have to rewrite. The more your text applies to you, the more uncomfortable competitors will be to copy it.
This method will require certain investments. Its essence lies in the fact that the text should consist of sentences of up to one hundred characters in length, which can be used as anchor links and placed on cheap sites. These actions will lead to the fact that search engines will consider your text original and your position in the issue will not be affected. However, if you once have to rewrite texts, then work with links will have to be done anew.
Content protection on product cards
In a separate category, include descriptions of goods in online stores. The fact is that when filling a store with a large number of goods often use parsers, the manual method is less effective here. Therefore, to protect against parsers, you can strengthen additional tools.
- If on the product page there is a social network widget that will collect likes from users, this will increase the chances of the page being adopted by the search engine as the original.
- Protection against copying articles.
- This kind of content can also be “borrowed” with the help of parsers, in particular, pulled out of the RSS feed.
Insert in the text of the article links to your site
If your article is copied blindly or poorly cleaned, then there is a chance to point to the original source in it, namely to insert a link to your resource or to several of its pages. The search engine in this case will easily determine the source, and in addition, you will get backlinks. Although the method, we repeat, is not perfect and the article can be cleaned from the links. Therefore, as mentioned above, indicate in the articles the name of your company or your authorship.
Use authorship by Google
Additional protection in Google can provide Google+. The essence of the method lies in the fact that in your author’s articles you need to link to your Google+ account, and in turn, to the site and individual articles. A nice addition to this will be the author’s avatar in Google search results.
If you do not want to wait for the search bot to index your articles (and it takes time), then you can let it know by using pingators: for example, FeedBurner. If it is configured on your website, then you need to activate the PingShot tab, thanks to this, Google will immediately find out about new publications.
- The search engine will quickly find out about updating your content if you duplicate it on one, or better, several third-party resources. This can be done both by hand and automatically.
- The second is setting up automatic cross-posting on blogs on Blogspot, LiveJournal, etc. platforms. through Piston Poster or Best Persons services.
Unfortunately, not a single specified method will protect you 100% of plagiarism, with due skill all obstacles can be circumvented. However, if you use an integrated approach, and not only signal search engines about their updates, but also increase the credibility of your resource, then you are more likely to protect yourself from copying your content.