Contemporary Website Design

Introduction to a website design

Let us make things as clear as a bell at once.

Website design is not only a catchy picture, but a whole complex of components that make visiting pages convenient:

  • When we read the text, the font size and its color scheme should not create problems for vision.
  • Navigation buttons are easy to access and clearly visible, and even better if the transition to the main sections is equipped with individual icons.

The overall tone of the site is calm, it does not distract and does not interfere with focusing on finding the right information…

Much still needs to be done and envisaged so that a frustrated user does not close once and for all the page issued by the search engine. On the contrary, the site design is being developed in such a way as to interest, captivate and motivate people to return visits. This factor is currently the main condition for the quality promotion of the site.

But in order to solve this problem, the designer must have a unique ability – mentally transform into the body of an ordinary user and see his creation through his eyes.

So what is quality design?

The site, like a theater, only begins not with a hanger, but with a hat.

When you first visit the site, what do we immediately pay attention to? Right, on the picture or logo located at the top of the page.

If the image is made in an expressive manner, bulky or has a clearly negative orientation, then many visitors immediately have a feeling of discomfort and a desire to go to another, friendlier site.

Aged in calm tones and bearing a positive attitude, the hat cordially invites you to continue a constructive acquaintance. In the hands of an experienced designer, even a simple set of characters and modest graphics can become an excellent invitation card for a long and mutually beneficial cooperation.

The header has one more important task – it must be memorable, and for this to reflect the orientation of the site that it represents as fully as possible. Therefore, the selected image should carry the same semantic load as the information posted on the pages. This contributes to recognition, and, therefore, a significant increase in attendance of the proposed resource. 

The visitor will never return to a faceless site decorated with a beautiful, but abstract in its content picture. Without a visible image fixed by the subconscious, memory is not able to hold even the most necessary information.

Therefore, with the stylistic design of Internet pages, it is necessary to take into account elementary psychology. And an experienced web designer knows how to do it.

The most simplified navigation

Navigation from the point of view of web design is the ability to go to the desired page on the site. And the easier this transition will be, the faster the requested material will load – the more attention each visitor will pay to the site. And catchy and convenient keys will help to focus his attention on the navigation system, intrigue and induce him to action.

In order not to overload the user’s attention, it is better to make the navigation menu multilevel.

On the main page of the site keys are displayed that indicate the transition to its main sections. Most often they are placed at the top of the page to immediately catch the eye. And you can add entertainment to them by simply replacing the usual letter keys with the original miniature icon.

In addition, for the convenience of the user, at the bottom of the page, the horizontal line of the main menu is duplicated, but this is unobtrusively simple.

Each section is equipped with its own menu, intended for internal use, which is especially convenient when placing a volume resource and allows you to jump to the desired material with one click. The internal menu looks more familiar in the leftmost column.

To help a client who comes to a site’s page for a specific request from a search engine list, it would be nice to place a task menu in the right column, which is a link to a similar resource available.

All of the above seems simple and understandable, but this is not a complete list of existing types of site navigation. In addition to the buttons on the main menu, the site can be equipped with:

  • auxiliary,
  • contextual,
  • display,
  • intertextual and (or) search navigation. There is also a transition from page to page using the list of headings.

In a word, modern navigation systems are very diverse, and they must be created for a specific site. This will make its use mobile and as convenient as possible. And, as a result, steadily visited.

Therefore, a beginner webmaster should not be entrusted with such a responsible job – not having enough experience, s/he simply cannot cope with it.