100+ Ranking Factors in 2019

Today, we present you the opinion of SEO experts as to what ranking factors will be most significant in 2019.

Domain age

The sooner you register a domain the better. The power of the factor leaks away.

Keywords in the first level domain

Store, news, coach, jewelry – the keyword in the domain name favorably distinguishes the website.

Keyword as the first word in the domain

Hockey-news.com – on the news of hockey more likely to get a higher position than in general on the news.

Term domain registration

Quality projects with high goals paid over an extended period, for further extension.

Keyword in subdomain

A keyword in a subdomain can increase rankings.

Domain history

Frequent change of owners, cases of “abandonment” have a negative impact on the website going through promotion.

Exact Matching Domain Name Keyword

Keyword – the domain name is still a signal to the user and the search engine about its contents.

Public WhoIs

Public WhoIs may be a sign that you have nothing to hide. Google has a positive attitude towards open transparent projects.

Negative impact of spam on other websites of the owner

If spam was seen in other domains of the owner, this may entail negative consequences for the promoted domain.

Regionality of the domain

Regional domain may increase the chance for higher positions in a regional search, but this may not allow for a good ranking in the global ranking.

A memorable domain name

Capacious and memorable name can increase the chance of getting the cherished clicks from the search, can help in the formation of branded traffic, which in turn will also take into account the search engine.

Page and content factors

Keywords in a tag title

his tag reports what the page is about. In any case, do not miss the opportunity to help search with the right understanding.

The tag title starts with a keyword

The closer to the beginning of the tag a keyword, the more likely it is to get a higher place in the search.

Keywords in the description tag

The presence of a keyword in the description allows the search engine to understand the content of the page better is often displayed as a snippet and affects click ability, which Google also takes into account.

Keywords in H1 tag

As in the situation with the title, for Google this is a signal about the content of the page.

Keywords in H2-H6 tags

The keyword in the h2-h6 subheadings could be another signal to Google about the relevance of the document.

Keyword – Most Common On Page

The more often a word appears in a document, the higher the likelihood that this page is relevant to this keyword.

Keyword in the page URL

The keyword in the url can tell both the search engine and the user what this page is about.

Content Length

The greater the amount of content, the more chances to open the topic and convey the message to the user (to solve his problem), and accordingly, to be higher than competitors in the search results.

Using tables in content

Using tables in the content, you help Google to understand the content of your page better.

Keyword density

Google can use the density to determine the theme of the page.

Latent semantic indexing (LSI) in content, in description and title

The auxiliary words that set the theme help Google better understand the ambiguous content of the page.

Page loading speed

The faster the page loads the more chances that the user will not leave it at the time of loading. This takes into account Google.

Useful content for the user

Useful quality content is more likely to take high places in the search, because it is more valuable to users.

Originality of content

As in the case of utility, original, unique content is more valuable to the user, so it has a higher ranking.

Duplicate content (both within the site and with external resources)

However, the repetition of the information already provided elsewhere carries no value either to the user or to the search, all the more.

Using rel = canonical in case of duplicate content

This will assist the search in determining the correct document, and avoid duplication penalties.

Image optimization (alt, title correspond to content)

Relevant content containing keyword image tags allow Google to determine the relevance of documents correctly.

The novelty of the content

Fresh up-to-date content is more likely to be in search above obsolete pages.

Grammar and spelling

Correct, competent text on the page speaks of a quality website, a serious approach to the preparation of the material.

Useful “Complementary (accessory) content”

The presence of additional useful content or functionality on the page increases its quality, relevance.

Hidden content

Hidden content – on the contrary causes suspicion of both the search engine and the user.

Number of outgoing links

Excessive number of outgoing links may be a signal of low quality content.

Availability of video, images, animation

As in the case with additional content, this can have a positive impact on the high positions of such a page.

Number of internal links linking to the page

A greater number of internal links to a page indicates the relative importance of this page in relation to others.

The quality of internal links that link to the page

Links from more important authoritative pages within the website are more important in promoting this page

Broken links

Broken links upset users, the search engine it takes into account.

Breadcrumbs for the page

This is a website navigation help. In addition, for breadcrumbs, Google can determine the category of content correctly.

Number of external links to the page

More inbound external links may talk about the authority of this page.

Page priority in sitemap

Priority shows the search engine the importance of the specified page.

Excessive number of outgoing links

An excessive number of external links may indicate a lack of quality content on this page.

Page Age

The older the page, the higher it can be in the search results.

Micro layout page content

It allows the search engine to understand the content of the page more clearly, and webmaster to improve the click-through rate in the search engine.

Content Value

The value of website content, rather than just one page, increases the possibility of better ranking.

Compliance with the intention of the user

The more the website meets the intentions and expectations of the user, the more likely a positive attitude of the search engine to your website.

Convenient and light structure

They have a positive impact on user behavior, and the search engine will consider this.

Regular website updates

Google pays attention to websites that are updated regularly. This is a sign that they are working on the website.

Website uptime

The inaccessibility of the website during the entry of the bot is fraught with the loss of pages from the index and falling positions.

Website Server Location

Server Locations May Affect Regional Promotion.

Availability of SSL certificate

Google pays special attention to user data security.

Optimization for mobile devices

Now, this is a prerequisite for successful promotion in the search engine, because more than half of the requests fall on mobile devices.

Website usability

Together with the value and usefulness of the content, usability is a very important factor targeting the user. Make websites for people 🙂

Availability of user reviews/Website Reputation

Customer loyalty, expressed in reviews and references to the website, according to Google, reflects the competitiveness of this brand, and increases the chances of a high search ranking.

The presence of microdata organization

The organization’s microdot will help the search to put together company data and search for them (in the Knowledge Panel).

Server response speed

The faster the response speed of the server, the greater the chance of “not losing” the user who goes to the website. And of course, Google pays attention to this.

Download speed

Closely related to the speed of the server response. The higher the score, the greater the chance of success in search engine promotion. Users do not want to wait long.


Google can target the website to the specified local addresses, phone numbers and other parameters.

Website language

The language(s) used on the website allow GoogleGS to target your website to certain users more accurately. The likelihood that the website in Chinese will be successfully ranked in Argentina is extremely small.

Age of the referring domain

Backlinks from older domains may be stronger than from younger ones.

Number of referring domains

The more domains that link to you, the greater the chance that your website is more authoritative than the rest.

Number of links from different IP

The same dependency: the more unique domains are referenced, the better and more natural your reference mass.

Number of referring pages

The more – the better, but do not forget about the number of domains and IP

Anchor text in backlink

The link text is still an important signal for determining the relevance of the page to which the link stands.

The credibility of the referring page

The credibility of the referring domain

Work in conjunction with the previous indicator. The more authoritative the source of the link, the more the link will be trusted by Google.

Link location in content

The link at the beginning of the content is more important than the link at the end or middle.

The location of links on the page

The link in the content is more important than the link in the footer, etc.

Relevance of the linking domain

The link from the website of the same niche is much stronger than the link from a completely inappropriate website.

Relevance of the referring page

Links from donor pages that are very close to the topic with acceptor pages are more significant than links from irrelevant pages.

Positive growth reference mass

The constant positive increase in the reference mass reflects the development of the website as a brand. Google is very supportive of such projects.

Regionality of the donor

Links from websites from the target promotion region will be more useful than links from other regions and countries.

The number of outbound links from the page

The fewer outbound links on the donor page, the better for your website. You will get more precious weight of relevance from the donor.

Quality of referring content

The better, clearer, better the content of the page that links to you, the more likely it is that this link will be useful for promoting your website.

The ratio of dofollow/nofollow links

To make your link profile more natural for Google, it is necessary that both dofollow and nofollow links are present in it.

Organic Keyword Clicks Index

The more clicks you receive for a URL, the more likely this page is useful to users. And that means that a place in the search results should be higher.

Organic CTR for all keywords

The same dependence as the number of clicks. Only in conjunction with the number of hits the page url in the issue.

Performing a conversion

If the user after the transition to the website committed the action, then most likely this website may be useful to other users. Google prefers useful websites.

Failure rate

And on the contrary, if the user went to the website and did not receive the desired, he will leave. Meaning the higher the bounce rate, the less chance there is to consolidate at the top of the search page.

Time on page

Slippery indicator, because for different niches this time can vary considerably. However, there is some dependency on the mapping results in the search engine.

DwellTime / bounce rate

The time between clicking on a link in the search results and returning the user to the same page of search results. With it, Google understands how satisfied the user is with the result. If you continue the search, the website did not resolve the issue, and perhaps it has no place in the TOP.

Availability and volume of direct traffic

The more direct traffic to the website, the greater the likelihood that the website is in demand, and should be higher in search results.

Custom search history

Depending on which search queries prevail in one or another user, which websites are most visited by them, Google will adjust the corresponding output. Personal search, in one word.

Brand and social signals

Brand name in anchor text

Links with the brand name in the anchor have a positive impact on the promotion.

The presence of demand by brand in the search engine

If, over time, the search volume for branded queries will increase, Google will see this and take it into account when ranking. Demanded brands have more chances to get an audience.

Official company pages in popular social networks

The presence of company accounts in popular social networks Google can be regarded as a signal of the seriousness and reality of the brand.

Known/public authorship

According to Google search engine: content created by confirmed public authors may have higher positions than corresponding content without authorship or from an unknown author. However, in general, the emphasis should be placed on the quality of the content.

Unlinked brand references

Even if the name of your company is mentioned on the Internet without a link to the website, this can also serve as a signal about the usefulness and expertise of your brand.

Physical location of the brand/real existence in the market

To real companies, Google is more supportive. To do this, the company’s verification procedures are carried out in the Google Business service, as well as using assessors.

Spam/poor text content

The attitude of the search engine to spam content is unambiguous – it has no place in the search engine.

WebSpam factors on a website

Unnecessary and incorrect redirects

Hidden, unnecessary and incorrect redirects are clearly punished by the search engine, because may mislead users and harm them.

Pop-up and distracting ads

These are signs of low-quality content. Google has a very negative attitude towards them.

Intermediate popups

This is especially true for pop-up pop-ups when moving from page to page on mobile devices. They are very annoying to users, and Google, of course.

Illegible/Invisible Content

These are signs of low-quality content. Google has a very negative attitude towards them.

Doorway Pages

Doorways have no search value, since intended only to redirect users to other websites. Google is extremely negative about them.

Advertising at the top of the page

Websites with a large amount of advertising at the top of the page can be punished, because the value and usefulness of the content is then questionable.

Hiding Affiliate Links

Link hiding is suspicious. Google may penalize such websites.

Availability of affiliated websites

Google negatively refers to websites created to monopolize the issue.

Auto-generated content

The generated content does not carry value, and punishes Google for this.

External spam factors

Excessive number of links

Too many links to your website can look extremely unnatural. Unless it is, for example, Wikipedia.

Natural influx of links (reference explosion)

A sudden sharp increase in links may indicate their purchase. And Google has a negative attitude to such manipulations.

A large proportion of low-quality links

A large number of links from low-quality resources will not be useful. They do not lead visitors. Their goal is search results manipulation. Google is good at highlighting such links and punishing them.

Bad Anchor Text

It is extremely important to avoid links with dangerous anchors that are not relevant to your business. This may be similar to spam, for which there will be a punishment from the search engine.

Unnatural links

Generated anchors, cropped words and sentences in anchors can be a signal that these are spam links.

Selling links

Selling links can negatively affect your site’s position. Google negatively relates to the sale and purchase of links.

Webite loading speed on mobile devices

The faster, the more favored Google is to the website.

Convenience of viewing and using the website on a mobile device

These factors greatly affect the behavior of users, if it is uncomfortable, the user will want to leave the resource, which will be taken into account by the search engine. Websites with a high level of mobile-friendly are more likely to have high positions in the search results.

Hidden content on mobile

Hiding content for users of mobile devices Google may regard as cloaking, because users are not provided with the results that were expected.

Fast-loading content based on AMP technology

The very high download speed of such pages and the protectorate from Google suggest that using AMP will have a positive impact on positions in mobile search.